Speaker Series

The Center for Social Impact and Innovation at GCNYC Presents:

RESILIENCE AND RECONSTRUCTION: Exploring the Impact of
COVID-19 on The Common Good 

The Center for Social Impact and Innovation at GCNYC is excited to announce the Virtual Speaker series for fall 2020. The series, titled “Resilience and Reconstruction: exploring the impact of COVID-19 on The Common Good,” will be an international event, connecting people across several time zones, expressing the global impact of Glasgow Caledonian University’s mission for The Common Good.    

GCNYC Vice President and Provost, Jacqueline LeBlanc remarked, “I am thrilled that the first speaker series sponsored by GCNYC’s Center for Social Impact and Innovation will include representation from across the GCU community. Using Zoom as the platform offers us the exciting opportunity to make this a global event. We have much to learn from each other and from the exchange of ideas across campuses during these challenging times.” 

#COVIDANDCOMMONGOOD 


Health Economics and COVID-19

with Cam Donaldson

Date/Time:
October 29th, 2020
12:00 EST
16:00 UK
22:00 BD

Eventbrite Link: Click here to register!

Description:
Amongst many global challenges exposed by COVID-19 is that of resource scarcity and the consequent need to make trade-offs; especially in health and social care. Yet health economics has been strangely absent from debates and scientific advisory bodies during the pandemic. This session will explore why that is the case, but, more hopefully, how health economics could and will contribute as we move forward. Issues addressed will range from how we finance and provide health and social care to more-micro and ethical issues associated with testing and ventilation. Cam will reflect on his personal journey, as an internationally-renowned health economist, through the pandemic so far.

Bio:
An internationally-renowned health economist, Cam Donaldson is Yunus Chair and Pro Vice Chancellor Research at Glasgow Caledonian University, where he was inaugural Director of the Yunus Centre for Social Business & Health. Having spent the earlier parts of his career at the Universities of York, Newcastle and Sydney, Cam became Professor of Health Economics at Aberdeen University in 1996, before moving to Calgary to take up the Svare Chair and back to Newcastle to be Health Foundation Chair in Health Economics from 2002-2010. During his career, he has been a Canadian Institutes of Health Research Senior Investigator, an inaugural National Institute for Health Research Senior Investigator and an Economic & Social Research Council Public Services Fellow


Marketing During COVID-19
with Prasan Kumar and Lucien Etori

Date/Time:
November 5th, 2020
12:00 EST
17:00 UK
22:00 BD

Eventbrite Link: Click here to register!

Description:
The recent pandemic has changed our every day lives. How we interact with each other, how we consume media, how we make decisions — everything is altered. 8 V1 | EC 9/15/20 Brands and marketers had to quickly and delicately transition to this new world, and are still finding their balance. Let’s examine this new world by looking back in history at other global crisis, the macro economic landscape and consumer intentions to understand some best practices for marketers to not only stay relevant but also win customers.

Bios:
Lucien Etori, Executive Strategy Director, R/GA, has spent nearly 20 years building brands – across all aspects of marketing research, strategy, positioning, naming, architecture, culture and trend analysis, as well as creative, digital & marketing activation at innovative, forward thinking and industry leading agencies. A seasoned branding veteran and key client advisor comfortable from the C-suite to the creative studio, Lucien provides strategic leadership to cross-disciplinary R/GA project teams, as they continue to define and express groundbreaking strategies, for businesses’ corporate as well as product/offering-level branding challenges and opportunities. His agency credentials also include strategy leadership roles at Salt Branding, CBX, Futurebrand and Interbrand.

The son of a career diplomat, Lucien was originally born in Cameroon and has extensive travel experience including residing in France, Japan, Sweden, Belgium, Canada and most of the major cities in the United States. Fluent in French, he holds a Bachelor of Commerce degree from Montréal’s McGill University, and a Master of Science degree from San Francisco State University.

Prasan Kumar is a Strategy and Marketing expert with over 15 years of experience across B2B and B2C industries, bringing data-driven thinking to all. An enthusiastic business management professional, he has led communications development for several Fortune 500 companies, managed deployment of multimillion dollar global technology infrastructure and led the launch of a retail e-commerce business. His past experiences include working at Ogilvy, in Management Consulting and at an Investment Bank. A creative at heart, he is also the author of a children’s book. He holds an MBA from Columbia Business School, another masters from Stevens Institute of Technology and a bachelors from Rutgers University.


Luxury Fashion Equilibrium: Marketing Strategy and Sustainable Innovation

with Prof. Natascha Radclyffe-Thomas 

Date/Time:
November 12th, 2020
12:00 EST
17:00 UK
22:00 BD 

Eventbrite Link: Click here to register!

Description:
The full impact of the pandemic on the global luxury fashion industry is still emerging, but there is no doubt that disrupted supply chains, financial instabilityand travel restrictions derailed its projected growth. Whilst the prolonged lockdown had a noticeable positive effect on the environment, industry watchers worried that prior commitments to responsible business and sustainability would be lost. Innovation is considered a core attribute of luxury fashion brands and this seminar examines examples of marketing strategy and sustainable innovation in the luxury fashion sector as it works to build back better. 

Bio:
Professor Natascha Radclyffe-Thomas, EdD is Professor in Marketing and Sustainable Business at the British School of Fashion, GCU London. Professor Radclyffe-Thomas is a National Teaching Fellow, Vice Chair of The Costume Society and Editor-in-Chief for Bloomsbury Fashion Business Case Studies. Professor Radclyffe-Thomas’ cross-disciplinary research spans creative industries practice; sustainable fashion; social enterprise and responsible business; cultural heritage, consumer behavior and international fashion marketing. Professor Radclyffe-Thomas has extensive experience teaching in Europe, Asia and North America and is an award-winning case study author winning the Case Centre 2020 Award for Ethics and Social Responsibility, and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan).


The  
Phelophepa  Healthcare Train and COVID-19 
with Shamona Kandia and Fiona Stewart-Knight 

Date/Time:
November 19th, 2020
12:00 EST
17:00 UK
22:00 BD 

Eventbrite Link: Click here to register!

Description:
Fiona Stewart-Knight, GCU’s Assistant Vice Principal in Conversation with Shamona Kandia, Senior Manager at Transnet in charge of the Phelophepa Healthcare Train in South Africa. 

Dubbed the “Train of Hope”, the Phelophepa travels across South Africa’s railways to provide care to people in remote rural areas, including treating patients and enrolling people in education. Operating since 1994, Phelophepa I made history when it became the first sustainable South African initiative to receive the prestigious United Nations Public Service Award for its excellence in public service delivery. 

Bios: 
Fiona Stewart-Knight is Assistant Vice Principal Business Partnerships & Director of the Institute for University to Business (U2B) Education at Glasgow Caledonian University (GCU), the University for the Common Good.  Responsible for GCU’s University to Business (U2B) Education strategy she leads a multi-functional team dedicated to the identification and resolution of human capital challenges in corporate, public and third sector organisations through the design and delivery of work-based, higher education programmes.  The U2B strategy is active nationally and internationally with substantial, multi-year corporate client projects in South Africa, Tanzania, Mauritius and the UK.  This work is termed U2B transnational education (U2B TNE).  Priority sector strategies are infrastructure / operations / energy / security / health / institutional capacity building. We have new conversations and prospects in Zimbabwe, South Africa and Ghana.

Recent Posts