Marketing During COVID-19
with Prasan Kumar and Lucien Etori
November 5th, 2020
Eventbrite Link: Click here to register!
The recent pandemic has changed our every day lives. How we interact with each other, how we consume media, how we make decisions — everything is altered. 8 V1 | EC 9/15/20 Brands and marketers had to quickly and delicately transition to this new world, and are still finding their balance. Let’s examine this new world by looking back in history at other global crisis, the macro economic landscape and consumer intentions to understand some best practices for marketers to not only stay relevant but also win customers.
Lucien Etori, Executive Strategy Director, R/GA, has spent nearly 20 years building brands – across all aspects of marketing research, strategy, positioning, naming, architecture, culture and trend analysis, as well as creative, digital & marketing activation at innovative, forward thinking and industry leading agencies. A seasoned branding veteran and key client advisor comfortable from the C-suite to the creative studio, Lucien provides strategic leadership to cross-disciplinary R/GA project teams, as they continue to define and express groundbreaking strategies, for businesses’ corporate as well as product/offering-level branding challenges and opportunities. His agency credentials also include strategy leadership roles at Salt Branding, CBX, Futurebrand and Interbrand.
The son of a career diplomat, Lucien was originally born in Cameroon and has extensive travel experience including residing in France, Japan, Sweden, Belgium, Canada and most of the major cities in the United States. Fluent in French, he holds a Bachelor of Commerce degree from Montréal’s McGill University, and a Master of Science degree from San Francisco State University.
Prasan Kumar is a Strategy and Marketing expert with over 15 years of experience across B2B and B2C industries, bringing data-driven thinking to all. An enthusiastic business management professional, he has led communications development for several Fortune 500 companies, managed deployment of multimillion dollar global technology infrastructure and led the launch of a retail e-commerce business. His past experiences include working at Ogilvy, in Management Consulting and at an Investment Bank. A creative at heart, he is also the author of a children’s book. He holds an MBA from Columbia Business School, another masters from Stevens Institute of Technology and a bachelors from Rutgers University.