Marissa’s leadership roles include working with established brands, such as Ralph Lauren, Michael Kors, and WANT Les Essentiels, as well as rapid growth retail technology start-ups The RealReal and Otrium. Marissa leads growth initiatives, expands national brick and mortar doors, develops customer experience models, and manages cross-functional teams. She has managed partnerships and built high-growth sales plans for +100 leading department stores, travel retail, and specialty accounts across multiple product categories in +30 countries in the Americas, Europe, Middle East, and the Asia Pacific regions.
An El Centro, California native, who built her career in New York City, Marissa holds a Bachelor of Arts from the University of California at Berkeley and a Master of Science in International Fashion Marketing from Glasgow Caledonian University, New York College. In addition to her passion for retail, Marissa values health and wellness, studies French, writes handwritten letters, and explores a new country each year. Marissa was selected by the NYCEDC/92Y as a NYC Fashion Fellow and served as a Board Member on the Berkeley Alumni Board of New York.
How has your education at GCNYC changed your career path?
My biggest takeaway from GCNYC is the importance of being a values-based leader and how ultimately this will lead to more positive business outcomes. I learned technique on how to develop others to do the same. I encourage my team to identify their values as early as possible in their careers and only make decisions in alignment with these values.
What stood out to you most about your experience at GCNYC?
I loved the personal branding journal we drafted in our first semester. In this project, we set our personal five-year plan, established our personal board of directors and defined our values and strengths. I often reference this work to ensure I am continuously making progress and staying true to my values.
What did you focus your thesis on? Are there any updates you’d like to share?
My thesis was titled “What Does It Mean to be a Sustainable Brand; Understanding the Principles of Sustainable Fashion.” This study was designed to identify the foundational set of principles and evaluative criteria for establishing a universal definition of sustainable fashion. If I were to complete part two of the study, I would explore the quantitative requirements to set an industry standard of being a sustainable brand.